How to photograph clothing without a model/mannequin for your online business?

To get people interested in your product, you need pictures that are both high quality and exciting. Standardized clothing photography can be accomplished in two distinct ways.

Take pictures of garments on mannequins or models; it’s the norm. Therefore, how to photograph clothing without a model or mannequin?

Flat-lay photography is a style used to capture garments that don’t need a mannequin. It is a common feature of online storefront software.

What customers see while they shop online depends on what they see. Generally speaking, people are more drawn to photographs that they find aesthetically pleasing and in style. So, it’s up to the owner to ensure the image is high quality.

For customers to make an informed purchase decision, these pictures must be simple and accurate. Taking a picture of cloth that looks good in this setting is easy. There are, however, some standard considerations to keep in mind when making an online sale.

What is a ghost mannequin?

If you are selling clothing items on the internet, one of the most effective ways to display them is with a photograph of a “ghost mannequin.” This image editing service enables you to take images of clothes without the use of a dummy, which makes your wares appear more expert and appealing to customers who are considering purchasing them. There are a few distinct approaches to taking photographs of ghost mannequins; the approach that is most suitable for you will be determined by the kind of clothing you are selling and the aesthetic that you are attempting to achieve.

ghost mannequin photo editing

If you are a clothing designer or perhaps an online retailer, taking photos of your clothes on a “ghost mannequin” is an excellent way to make your garments look their absolute best.

The mannequin is removed from the photograph using Photoshop, which results in the creation of a ghost mannequin. It gives the impression that the clothes are floating in mid-air, which is a fantastic way to display your apparel without having to worry about just the mannequin obstructing your view.

The mannequin is removed from the photograph using Photoshop, which results in the creation of a ghost mannequin. It gives the impression that the clothes are floating in mid-air, which is a fantastic way to display your apparel without having to worry about just the mannequin obstructing your view.

Clothing photography setup

It’s important to do a good job shooting photos of clothes for an online shop. It may determine whether a customer decides to buy from you or leave your website.

Even though photographing clothing isn’t as difficult as photographing jewelry (because you aren’t dealing with small, shiny, and detailed pieces), you must nevertheless get your set up right and capture all the details.

In this detailed segment, you will learn the fundamentals of product photography, including the tools you’ll need, how to iron your garments properly, and how to set up a makeshift studio in your living room.

Choose product presentation

Your online clothing shop’s layout is a crucial first step in getting things going. There are typically three ways in which retailers photograph garments:

✔️ Use an invisible mannequin

Using a mannequin or other realistic display method in product photography can greatly improve the quality of the image for the buyer. If a shopper can mentally try on a clothing item before making a purchase, they are much more likely to go through with the transaction. If you want your products to look like they would on a real person but don’t want to go through the trouble of constantly casting models, a mannequin is a way to go. After taking the pictures, you can edit them by removing the background for a more polished look.

✔️ Employ a Model

If money is no object, a model should be hired. When posing a garment, models can adopt any angle or pose that best showcases its features. This will assist you in capturing the ideal “product in use” image for your online shop and for sharing on social media platforms like Instagram and Pinterest. Models can also add character to your products and strengthen your brand. Many e-commerce sites, for instance, cast models they believe best represent their “ideal shopper.”

✔️ Flat-Lay pictures

When it comes to taking pictures of your clothes, flat-lay photography is one of the simplest and most cost-effective options. I have seen successful flat-lay photographs of shirts, socks, and men’s pants.

A flat lay isn’t recommended unless you’re looking for a unique visual to use on social media to promote your online store’s products. Realistic product photography, in my opinion, provides a lot more value to consumers.

Take your best flat-lay photograph ever by spreading out a large sheet of white cloth or paper on the floor. Iron your clothes, make sure your collars are straight, and your buttons are fastened to ensure the best possible presentation of your goods. A sheet of cardboard can be used to give your goods a perfectly flat and smooth surface.

Prepare clothing for photography

You don’t need expensive gear. Smartphones and digital cameras are getting better and cheaper.

Photography gear includes:

✔️ Camera

A professional photo depends on the camera. Due to their newer technology, studio lighting connectivity, and lighter weight, mirrorless cameras are the best for clothing photography but don’t buy one if you don’t need to. Smartphones work well too.

✔️ Lights

Clothing photography requires lighting. Consumers want to see every detail, so you need lights that talk to your camera. First, choose a light kit with three lights for a three-point lighting setup (one key light, one fill light, and a back or hair light).

A constant light kit is best for smartphone photography since you do not have to sync the shutter. Using a traditional production company lighting setup as well as a wireless trigger with such a mirrorless camera yields better results.

✔️ Studio Set

Lighting and backdrops are essential for clean photos. Find a plain white photo backdrop with a stand. For longer dresses and garments, the equipment should be roughly 10 x 20 feet to photo a mannequin at its entire length.

✔️ Studio Wireless Lighting Trigger

Studio lighting triggers are needed for mirrorless cameras. This third-party accessory will coordinate the camera as well as studio lighting equipment to “fire” at the same time. When buying one of these, make sure it’s compatible with your camera brand.

✔️ Tripod

Studio photography requires a sturdy tripod to avoid camera shake. Get a tripod with a spirit level that extends to your eye level.

✔️ Mannequin and Models

Mannequins add style and save money.  As mentioned, have a mannequin without amputated limbs.  Models are expensive, but they can add value to a shoot.

A professional model can change their own body to complement the clothing of those modeling, while a mannequin needs to be pinned.  A model can give clothing natural movement that buyers can relate to. Your brand may also be better suited to outdoor modeling.

Lifestyle clothing images are trending, which varies based on the overall appearance and feel.

✔️ Photo gear

When preparing for clothing photography, a bag of tricks is helpful. Utilizing pins to input back folds or labels saves time in Photoshop. Clothes pegs can gather as well as a secure extra fabric at the rear end of the model as well as a mannequin for a smooth, wrinkle-free fit.

Tape to position fabric, camera batteries, studio light bulbs, and a steam iron to remove wrinkles is also useful.

✔️ Prepare your clothing

Photo shoots require preparation. I can’t recall how many times I’ve accomplished photo shoots to discover a small, obvious detail. Spending time here it’ll save you time editing and even reshooting! Initiate a manufacturer to prepare all the clothes you want to photograph.

First, iron or steam your clothes to your favorite music. This prevents wrinkles before hanging.

Second, open your photography toolbox, charge spare batteries, and prepare pins. Mannequins should wear the first item.

How to display clothes without a mannequin?

A photographic Technique Called “Flat Lay” can be used to display clothes without a mannequin. The simplicity of the flat-lay photography style makes it a good choice for many situations. The vast majority of companies, including retailers and brands, utilize this photographic method for their photoshoots. It’s indeed simple to establish a flat lay studio, which allows for the rapid capture of a greater number of images in a shorter amount of time. This flexibility in styling is made possible by the fact that it is possible to adopt a variety of looks.

If you do not have access to a photography studio, you can save money by creating your distinctive photographic style by utilizing a variety of different holders. It would be beneficial for you to create an excellent photography setup. If you use a ghost mannequin for your flat-lay photography, you won’t be able to create the slick cloth images that you could otherwise.

During the process of flat lay photography, each manufacturer and retailer seeks to capture the most current clothing photos possible, makes the photography studio arrangements as straightforward as possible, and takes a large number of photographs. The traditional method of flat-lay photography is the method that is best suited to meet the requirements, as it only needs a simple studio setup and can generate a large number of images of clothing in a short period.

The Canon EOS 5D Mark III is an excellent choice for any traditional flat-lay photography. To take a picture, position the fabric so that it is directly in the middle of the flat lay as well as the tabletop, and then ensure that it is as straight as possible before placing it. You ought to have a commendable photography technique.

When you are setting the material, you should make sure that the neck area and the shoulders have been leveled out so that it appears to be perfectly straight. You should make an effort to offer as much of a normal shape as possible to different genders. If the fabric is intended for women, it ought to give an excellent shape. If it’s a men’s one, you should make sure to keep it very straight, continue, and do it precisely.

It is essential to have the identical thing on the opposing side to guarantee that there is an equal amount of similarity between the two sides. After that, at just that moment, it will proceed to the sleeve, and then it will simply fly to remain in bed beneath the body.

It would also continue to give the appearance of being more regular. It will not be visible from the front when it is done in this manner. Simply put, it provides a truly respectable and pointed conclusion. After you have made these preparations, you will be able to take photographs without the presence of a ghost mannequin.

How do you take photos of clothes at home?

  • Establish the Context of Your Conversation
  • Ensure that the clothesline is perfectly straight.
  • By aligning your garments, you can ensure they remain in the correct position.
  • Adjusting the Levels of Lightness and Darkness
  • Making Something That Is Spooky Come To Life

Establish the Context of Your Conversation

Because white is the most ubiquitous color, a white background is frequently used when taking photographs of products. Alternatively, suppose you require to take photos of clothing without the assistance of a model. In that case, you can achieve this effect by using a pastel foundation, which will allow you to experiment with the contrast respectively your foundation and the clothing you are photographing.

Ensure that the clothesline is perfectly straight.

You must focus your attention specifically on the edges of your clothesline to realize your goal of achieving perfectly straight clothes. In addition to this, you are obligated to remain current with the cutting edge of the foundation. As a consequence of this, the outcomes of each image will have the appearance of being comparable.

By aligning your garments, you can ensure they remain in the correct position.

As a direct consequence of this, you will have to check that the garments you are wearing are hanging correctly. Watch where you’re putting your hands on your shoulders. Before you even attempt to catch something, you must ensure your shoulders are situated in the right place.

Adjusting the Levels of Lightness and Darkness

It has a significant and far-reaching effect on every article of clothing, but this is especially the case for fashion photography. Concentrating on all of the different elements that make up the picture, provides the audience with an easier time recounting the true story.

The vast majority of the time, photographers are unable to take photographs that have perfect focus as well as exposure every time. After the flat-lay product photos for the clothes have been completed, the color correction on the “excoriate lay” picture editing will be sought out to meet the specifications for color and tone as well as shadow and light for the flat-lay product photography.

Making Something That Is Spooky Come To Life

A variety of shadows, such as a photoshop shadow effect, a reflect shadow, a standard shadow, and a unique shadow, can be used to improve the appearance of a flat lay photograph of a model.

When photos are edited using the flat-lay technique, the images end up losing their appeal and take on a more natural and unrefined appearance. If the product’s image needs to be retaken or retouched, its shadow plays an important role in attracting more customers’ attention to the items for purchase and increasing sales.

How to photograph clothing without a model?

  • Decide Which Photography Genre Suits You Best
  • Prepare Your Flat Photography Kit Or Mannequin For Photographing Clothing
  • Mannequin
  • Camera Equipment
  • Lighting for Photography of Garments Displayed on a Mannequin or in a Flat Lay
  • Tripod
  • Settings for Users of Digital Single-Lens Reflex and Mirrorless Cameras
  • Mobile Phone Photographers
  • Consider those tips before taking the photo
  • Beginning Taking Photographs of Clothing
  • Modify Your Photographs

1. Decide Which Photography Genre Suits You Best

To begin, settle on a specific approach to photography. Having a model for clothing photography is ideal, but a mannequin will do in a pinch. If you don’t want to use a mannequin, flat lay photography is a quick and easy alternative.

A mannequin, on the other hand, is a statue or model that has been carefully crafted to look like a human. The mannequin in the clothing photography studio is a universal tool for creating stunning images. That simplifies everything considerably.

To take better clothing photos without the use of mannequins, a flat lay photography setup is ideal. The flat lay arrangement involves laying out your garments on a smooth surface. After that, start snapping photos with a camera resting directly on the top of the garments.

For instant volume, try stuffing a few sheets of tissue paper into the garments. Most seasoned clothing photographers agree that it improves the overall presentation of the garment.

2. Prepare Your Flat Photography Kit Or Mannequin For Photographing Clothing

You are going to require the appropriate equipment to begin photographing the garments. These tools are essential to completing any clothing photography project with a positive outcome. Now that we’ve established that let’s proceed to dissect each piece of apparatus or merchandise and go into further detail about it.

3. Mannequin

If you’re going to photograph clothing using a mannequin, it is the first as well as foremost item that you will require the most. If, on the other hand, you plan to photograph clothes using flat lay photography, you should forego the use of a mannequin and instead focus on other pieces of equipment.

The mannequin is available in a variety of sizes and shapes; in order to properly display your clothing, you need to select the one that is the most appropriate match. As a result, you should seriously contemplate purchasing a mannequin that already has its hand attached to it. It is not a good idea to use a mannequin for photographing clothing if the mannequin does not have arms because the photos will come out looking awkward.

4. Camera Equipment

You have the option of using either a DSLR point-and-shoot camera or the camera on one of your smartphones. Within the realm of mobile photography, the iPhone is frequently the device of choice for the majority of photographers. On the other hand, you could employ any mobile phone that has a sufficiently high camera resolution.

5. Lighting for Photography of Garments Displayed on a Mannequin or in a Flat Lay

Lighting is an extremely important consideration whenever you are setting up a photographic subject, regardless of whether you are using a mannequin or a flat lay. Your first choice is to use the natural light available to you if the location you have chosen for the shoot is close to a window of significant size. The natural light would be perfect for taking photos of flat lays, but in order to take pictures of mannequins, you will need to set up a proper lighting kit.

However, even If you believe that the natural lighting isn’t adequate for taking photographs of clothing, constructing a professional photography studio equipped with the appropriate lighting would be of assistance to you. Your clothing photography would benefit from a lighting setup, which would make the colors more vibrant and bring out the contrast.

On the other hand, if you’re photographing flat-lay images, you might employ the same lighting configuration as well, as well as the two bracket lighting configurations that are both angled at 45 degrees. In this case, the angles of the brackets would be 90 degrees apart. It would produce an adequate amount of illumination for the process to continue.

6. Tripod

In order to take photographs of clothing while using a mannequin, you are going to require the use of a tripod. It is an effective tool for stabilizing the camera and ensuring that your photographs are uniform in tone.

On the other hand, there is no provision for utilizing a tripod in any flat clothing photography accessories available. You might take a picture with just your bare hands, or you could use a supplemental adapter on the tripod to assist and tie down the phone or camera while you are taking the picture. Alternatively, you could make use of the Horizontal Camera Mount Adapter Kit, which is a piece of equipment that connects to the tripod.

7. Settings for Users of Digital Single-Lens Reflex and Mirrorless Cameras

A mirrorless DSLR camera is required equipment for any clothing photography studio. Take note of the settings detailed below if you’re shooting with a professional DSLR camera.

The camera’s ISO should be set to 100 at the very least. This would guarantee a satisfactory level of quality. When shooting clothing, a lower ISO is preferable.

Adjust the aperture setting on your camera to its largest possible value. Also known as f-number when referring to camera controls. The range is roughly 10–14.

In order to get the best photos from your camera, you need to adjust the white balance. There are options in the camera’s menu to change the white balance, but it’s best to stick with the automatic mode.

Shooting in RAW is a priority for the vast majority of fashion photographers. You have the most options for editing your photos after they’ve been taken.

8. Mobile Phone Photographers

Learn how to take stunning smartphone photos of clothing without a model. Verify the smartphone’s settings are optimal as well. Understand me; mobile phones can also give you a polished appearance. Please remember these few important points:

You can maintain continuity in your photos by using smartphone tripods. Before taking photos, ensure the phone’s lens is clean. Make sure your product is front and center on the mobile interface at all times. Therefore, tap the screen’s center to bring the garment into sharp relief.

To get the best shot, hold the phone so that the camera is perpendicular to the item of clothing. It aids in avoiding mistakes that may crop up when looking at things from a new perspective.

9. Consider those tips before taking the photo

If the fabric you are using is much wider than the body of the mannequin, you should use clips to secure it.

When taking photographs using the flay lay technique, assemble a few components of wrapping paper and then carefully press them into the fabric. If you go overboard with it, it might end up looking bloated. Be careful not to do that.

As a general rule, you should remove any price tags or labels from your clothing, either by hiding them or cutting them off.

You might want to use a white or slightly grayish backdrop or another color that goes well with the clothes. Despite this, the backdrop that is recommended the most is off-white.

10. Beginning Taking Photographs of Clothing

When everything looks like it’s in the right place, it’s the moment to press the shutter button to take a picture of your clothing item. Ensure that the product you are selling is in sharp focus, appropriately framed, and the camera is steady. After that, you should preview the entire image before beginning to take photos.

Do not use digital zoom because it could result in a reduction in the image’s actual resolution. Instead, opt for optical zoom and otherwise full view to obtain the image with the highest possible resolution from your camera.

It should go without saying that you should take multiple pictures of your clothing products; in fact, the vast majority of experienced product photographers routinely work in this manner. When taking photographs of clothing using a mannequin, make sure to rotate it to various angles, particularly angles of 45 degrees, and also photograph the reverse side of the garment.

When you are taking photos of your clothing, be sure to get close-ups of the details, as customers who shop online will often zoom in on an item before purchasing it.

11. Modify Your Photographs

After you have taken all of your photographs, it is time to move on to the post-production stage, which is where you will clean up your photograph. It is the last step in the process, but it is also the most important step in learning how to take photos of clothing without using a model.

For photographers, the process of editing as well as retouching photos can be a challenging craft; therefore, outsourcing may be the best alternative to go with. Large e-commerce platforms, such as Shopify, are increasingly leaning toward the practice of outsourcing clothing images to be edited and retouched by a third party.

During post-production, you have the opportunity to create ghost mannequin impacts, correct colors, wrinkles, other flaws, and so on. Your outfit photo will be free of any distracting flaws after you apply this effect, and it will appear more professional as a result. You are free to select every clothing image editing service provider you like to make someone’s clothing photography projects run smoothly.

Why ‘Clipping Path CA’ is best for your clothes mannequin editing services?

The content that a company’s customers see directly influences how successful that company’s online business is. The owners are obligated to ensure that the photos have been enhanced and look appealing to encourage visitors to click the “buy now” button.

CTA-Ecommerce Image Editing Services

Make sure the clothing looks how it should whenever you start editing images for online retailers. This will save you time. Because flat-lay photo editing methods are extreme, there is a good chance that the photos will require some sort of editing. It is frequently suggested to hire an experienced product photo editing service to generate photos that are ready for use on the web. In this regard, Clipping Path CA is your best bet for a solution.

The natural shadow that falls beneath the garment that is being photographed is necessary to give the photographs of clothes dimension. It is recommended that you make use of a shadow-casting facility in this kind of situation.

After the product photography is complete, color correction is an essential step for creating appealing images of clothing. Using hand-drawn clipping paths, Photoshop designers separate the subject from the background so that they can carry out the necessary editing in a seamless manner, editing production company designers.

In flat-lay photography setups, there can be a variety of issues with the image’s angle as well as its quality. Customers want to view photographs taken from the same vantage point. The ghost mannequin editing service can provide photographs of the garments taken from the same angle. You can find reasonably priced photo editing services online. All you have to do is look. Similarly, we also provide our customers with highly effective photo editing services.

Taking photographs of any article of clothing without the use of a dummy is a method that is not only simple but also very cost-effective. Because customers are unable to try on the products, they frequently have reservations about purchasing because they are unable to visualize how the products will look on them.

Because of this, both the images and the fabric must be clear. In general, this style of photography is perfect for someone who is just starting a business and has a limited spending budget.


You are now aware of how to photograph garments without the use of a mannequin. Are you excited about the opportunity to use this method in your upcoming shoot? Do not overlook the importance of utilizing these strategies if you would like to receive much more positive reviews from your audience.

Clipping Path Service Free Trial

The use of flat lay photography provides one of the most time-efficient and cost-effective methods for photographing articles of clothing. One should always keep in mind that customers are frequently hesitant to purchase products because they are unable to imagine how the goods will look on them. This is something that should be kept in mind at all times.

For this reason, the photographs must be both clear and appealing. Therefore, this photography is fantastic for anyone just starting a company with a limited income plan, as it requires very little startup capital. When photographing a product, such as a T-shirt or other articles of clothing, a photographic artist requires this one specific thing.

About the author:

Chris Daniel

Chris Daniel

Chris Daniel is a very unique, professional, and informative website/blog writer. His biography page features various types of photography strategies in the USA. Keep an eye on his blog that contains a lot of creative details that draw with keep attention.

Chris Daniel

Chris Daniel

Chris Daniel is a very unique, professional, and informative website/blog writer. His biography page features various types of photography strategies in the USA. Keep an eye on his blog that contains a lot of creative details that draw with keep attention.

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