We use words to communicate with each other, collection of words with a proper sense of meaning became sentence, collection of sentences is called language. Each language has its grammar; poetry is the beauty of language.
A poet puts his best efforts to collect the beautiful words from portraying the image of his dreams. These words always change the minds; that’s why communication considered the soul of the entire human life. Words have their impact; if a word is not chosen according to the subject and scene, it will not produce the desired result.
The history of the revolution is a witness; words change the world; it has been proved that revolutions never can stand without words. We can say that the words have the power to change the world, or in more detail, we can say the communication mechanism has brought the revolution in the world. Communication has several ways to deliver his message strongly even silence has a language.
We will discuss the language of colors, how they affect human minds, how they speak, and how they change the world of words. I said above; words have effects on the human mind; colors also have the same effects as the words; they leave strong effects on human life.
I will write just one argument to prove my words, which is the method of treatment with colores, it called chromotherapy, and it is proven medical treatment for several diseases. We will look at a brief theory of colors before diving into details of our original topic.
We see several colors with our eyes, identify and differentiate them into groups and categories. Human languages divided them into three categories primary, secondary, and tertiary. There are three colors lyes in the primary category; these are red, yellow, and blue.
In the next category(secondary) again, there are three colors, but these can be produced by mixing any two primary colors. When a secondary color is mixed with its primary parental Color, the result will come up with tertiary Color.
It is proved by studies that colors have their language; they left deep impacts on the brain; color therapy is also a known remedy and used for the treatment of diseases. We use to see several colors with our eyes, but when we categorize them, we have only three categories for them; in industrial terms, 10 to 12 categories are being used for colors.
What is a Business Logo?
We can define a logo as an identifiable mark, emblem, symbol, stylized text, or graphic design element which a business will use to symbolize itself, it many contain images, symbols, text, or combination of all. It represents a business, company, organization, product, or brand. It is required on business cards, letterhead, etc.
While thinking about an effective LOGO, one should keep in mind that the LOGO should be appealing, catchy, and have a pleasant look. Simplicity is the key to success if it will be hard to remember sure it will lose effectiveness.
How to choose the Color for an appealing Logo?
The selection of the right Color for an appealing and catchy logo will highlight your business, strengthen your message, and attract the right customers. I wrote above colors effects the human mind, its use for cure also explained, it is quite clear colors have a psychology which explains the impact of colors on our emotions and behaviors.
Yellow is the Color of effervescent because yellow is the Color of the sun. Green is the Color of peace, just imagine you are laying in a garden on the grass and viewing green trees around you, what will be the impact of that scene on you?
Do these colors have the same role and effect in logos and brandings?
Lauren Labrecque and George Milne tried to find the answer to this question in a study. They conducted a study and came up with some findings. According to the findings of the study, some colors have enough impact on customers, and some have no impact.
So we can say yes, yellow will convey a strong message for your brand or business, and on the other side, green will portray a dull image.
Hire a professional to create a professional Logo.
Graphic design is a giant term; if one is saying he is a graphic designer, he further has to explain which type of graphic designer he is. The graphic design industry involves social media graphics, web designing, logo designing, and much more.
Hiring a professional graphic designer is a serious job, before finding a professional who has specialized skills in the required field, there are some key points which one should consider.
1- you are not going to hire someone to design a simple graphic.
2- Understand the difference between creativity and simple graphic design.
When the services of a graphic designer are required fields of the design must be analyzed.
Creativity is required for such a design. The creative thinker can understand the requirement of the design and language of colors; such a designer is the right choice who can write a pretty enough message for the right customer.
Creative Design Agencies offer these services; such agencies run the department of graphic design, which hires the experts from diversified fields of visual designing. Simply I can say they hire the services of an expert who understand the language of colors and can serve as the interpreter.