When you are an ecommerce business, you must agree that high-quality images matter the most. Believe it or not, 75% of online buyers rely on product photos to make their purchasing decisions.
And here, where Ghost Mannequin for Fashion and other industries comes into play. They use this editing technique to build trust and enhance conversion rates by up to 33% for low-quality images.
But the question remains here, which industry is using the ghost mannequin editing the most, right? You should understand it, as it can help you to realize where a ghost mannequin can give you the most benefit.
Why Industries Use Ghost Mannequin Editing
As already mentioned, you need to ensure a high-quality image to succeed in the online business. You know, UAL Research Online shows that around 25% of bought online apparel is returned only because the customers feel the apparel does not fit as they expected.
The ghost mannequin technique brings the ultimate solution in such regard. When you use the ghost mannequin editing, you remove the mannequin while editing. It helps you to create clean and realistic images. These images help your buyers to imagine how the apparel will look on them after buying.
| Did you know? You know, one business reports that advanced ghost mannequin setups allow production to run 60% faster and reduce retouching costs to below 5% of previous levels. That means ghost mannequin is also very cost-effective. |
When you can present your product beautifully online, you can expect fewer returns and a higher conversion rate. And you can ensure that using ghost mannequin editing. It can offer you-
- Efficiency
- Cost management
- Customer trust
- Enhanced brand image
| Reason | What It Delivers |
| Clarity and actual shape | It shows how the product looks on a body without distractions |
| Brand presentation | The high-quality images in the catalogue make your brand image stronger |
| Cost and time savings | It lowers your production costs than model shoots. It is also a fast process. |
| Enhanced customer trust | High-quality and clear images build confidence and reduce returns |
Industries Using Ghost Mannequin Services The Most?
When it comes to online business, there are a number of industries that benefit from ghost mannequins. However, there are some industries like fashion, jewelry, luxury appeal, and so on that get the most of it. Let’s have a quick overview below:
| Industry | Why Ghost Mannequin is Critical | Fact |
| Fashion | ‣ It shows fit and drape ‣ Consistency in SKU | 57.2% of fashion e-commerce brands use ghost mannequin |
| Jewelry | It shows details and metalwork | Single-angle shots reduce conversions by 34% |
| Sportswear | It highlights contour and technical materials | Sportswear e-commerce grew 20% in 2023 |
| Luxury Apparel | It maintains brand identity and highlights craftsmanship | Premium imagery improves conversion rates |
| Accessories | It shows small details and texture | 90% of consumers consider product photos essential for purchase |
Ghost Mannequin for Fashion Industry
The fashion industry is the largest user of ghost mannequins. According to one survey, 57.2% of fashion ecommerce brands use ghost mannequin photography.
That’s not it!
High‐quality product images also offer conversion rates in the fashion industry. Research has mentioned that professional images can increase sales conversions by approximately 33% than low-quality images.
In the fashion industry, brands use the ghost mannequin services to showcase their garment in detail. You know what’s best here? This high clarity reduces the uncertainty of your customer. For example, when customers can clearly see how clothing fits on a mannequin, they are more likely to make a purchase and less likely to return items.
The rapidly growing fashion also supports this trend of ghost mannequin. As there are hundreds or thousands of SKUs per season, many brands require efficient shooting. That’s why they use ghost mannequin editing to offer a cost-efficient alternative to full model shoots.
So, all in all, fashion brands invest heavily in ghost mannequin services to meet three needs:
- Improve visual clarity and show the details comprehensively,
- Maintain catalogue consistency of hundreds of items, and
- Reduce costs and complexity than full model photography.
Jewelry Industry
As we all can agree, the jewelry industry has unique requirements in product photography. Here, the businesses require extremely clear visual detail to attract the customer. Online customers cannot physically examine the metal finish or fine craftsmanship. So, your images must have to be high-quality to do this job.
You know, the online jewelry market is expected to reach US $66 billion by 2025. The experts expect that 45% of jewelry sales will be made through online channels. Recently, a survey was done with over 1,000 jewellery e-commerce brands. Among them, 34% of brands reported “ensuring flawless image quality” as their number one challenge. On top of that, single-angle shots can reduce conversion by up to 34%. Plus, poor lighting creates higher return rates.
This is where ghost mannequin editing can truly help you out. As you see, the ghost mannequin lets your product stand out with no distraction. That’s why the brands can show their item in all directions to their customers if they are wearing them. Ultimately, it enhances customer confidence in your product and enhances conversions.
Let’s have a quick summary below:
| Challenge in Jewelry Ecommerce | How Does a Ghost Mannequin Help? |
| The customer cannot touch or inspect the pieces online | It removes distractions. So, customers can only focus on the materials and details of the products. |
| Fine details matter | It enables macro shots and clean backgrounds. Moreover, it ensures perfect lighting |
| High rates of return | Clear visuals reduce uncertainty and increase confidence |
Sportswear Industry: Showing Fit and Function
The sportswear industry is growing faster than ever. According to the ZIPDO EDUCATION REPORT 2025 on Sportswear Industry Statistics, the sportswear segment has experienced e-commerce sales growth of about 20% in 2023. It is expected to grow more.
It is making product photography more important in this sector, also. If you are in online sportswear retail, you can agree that customers don’t just see style in footwear. They also want to know performance and fit.
So, your images must also show functionality and comfort. Here, the service of ghost-mannequin editing becomes more important. Here, you can create a “floating” look of the product. It shows the exact size and form of the shoes. Moreover, the customers can understand how the sportswear will look on their bodies during activity.
On top of that, sportswear often features technical materials. Such as compression fabrics, mesh panels, and seamless construction. So, here you need to ensure clarity. You can reduce uncertainty and risk with a ghost mannequin in such cases.
Moreover, sportswear brands often have to handle large SKUs and frequent seasonal updates. So they can ensure faster product showcase with the same level of clarity, faster with ghost mannequin editing.
| Need in Sportswear e-commerce | How Ghost Mannequin Editing Supports It |
| Display of active shape | It provides an “on-body” look without model distractions |
| Catalogue presentation | It ensures a consistent look in many styles and SKUs |
| High volume and quick updates | It offers an efficient editing of full model shoots |
Luxury Apparel
Brand identity is a giant player in the luxury apparel sector. You know, high-end fashion brands prioritize sophistication and clarity in their presentations. And here, ghost mannequin photography is their first choice to enhance the brand identity.
Why so, right?
Luxury brands can ensure a distinct visual identity with ghost mannequin photography. They can present their garments in a clean way. It enhances the brand image and makes the brand look more professional.
On top of that, luxury garments need to show fine details. Such as fine stitching and high-quality fabrics. Here, ghost mannequin photography allows them to show these details effectively to their customers.
Moreover, ghost mannequin photography provides a realistic view of the garment. It can lead to increased customer trust and higher conversion rates.
CTA: Show the fine details of your luxury apparel with Clipping Path CA.
Accessories
In e-commerce, small accessories help to enhance the buying decision of the customers. Salestio indicates that 90% of consumers consider product photos crucial when making online purchases. For this reason, the brands need to present their accessories meticulously despite their size. Here also ghost mannequin photography helps them out.
Ghost mannequin photography offers a number of advantages for presenting accessories. For instance,
- Ghost mannequin removes the mannequin in post-production. So, the customer focus remains only on the accessory.
- The technique ensures a high-quality look in product images. It enhances the image.
- Clear and high-quality images ensure fewer returns and higher customer satisfaction.
Conclusion
All in all, in ecommerce business, the ghost mannequin is not just about looks or presentation. It is a must to ensure customer satisfaction and enhance sales. You can create precise and high-quality images that reduce return rates. So, you should also take your time to decide and partner with the ghost mannequin editing company to get the most of it.
Also of interest:
- What is Ghost Mannequin Photography? Beginner’s Guide 2025
- Ghost Mannequin vs Model Photography – Which is Best?
- Ghost Mannequin Editing Process – Step by Step Guide
- Proven Ghost Mannequin for Ecommerce Tips to Boost Sales in 2025
- Ghost Mannequin Editing for Clothing & Apparel Brands
- Ghost Mannequin Service Outsourcing: Pros, Cons & Tips
