In online business, it is necessary to increase product values to customers. Else why would they buy it? But convincing someone to buy a product only by looking at its photo is not an easy job. Customers don’t feel comfortable when they can’t touch the product and judge it thoroughly. That’s why your product image needs to be extremely attractive that will lure the buyers to the point that they will buy the product without any hesitation.
However, it is not easy to click a perfect shot, even for a skilled photographer. Making them attractive but natural at the same time is a bit tricky. But no worries, we have gathered some exclusive tips for photographers that will surely help them click some good shots.
So, dive into the article and find out what we have stored for you.
10 Splendid Tips For Product Photography
Some people think that it’s relatively easy to photograph a non-living object. Just place it somewhere and click some pictures. That’s it. But it’s completely wrong! Product photography needs immense attention and skill to bring out the best of an item. And it’s rather challenging to make a customer satisfied with only images.
But hey! It can be a little easier if you follow the tips that we have provided here. Take a look, and I’m sure you won’t regret it.
1. Maintain Quality
The first thing you need to pay attention to is the Quality of the images you are using to grab customers’ attention. If you show them a picture that is not so clear, blur, unfocused, and doesn’t have proper light, why would a buyer take a second look at that? You know you will ignore it too.
That’s why you have to ensure a high-quality image if you want to increase your product’s value. There are various types of Photoshop services nowadays. Take help from them if you need it, but portray the best thing to the customers.
2. Clean Background
If you have experience with online shopping, you have probably noticed that most of the product images have a white background. There’s obviously a reason behind it. It is to make the image look clean and organized. Would you like a product if it’s shot with a messy background? I won’t.
A clean background enhances the beauty of an image and helps to get rid of unwanted distractions. And it certainly increases product value.
3. Proper Lighting
A well-lit photo helps a product to rise to an upper level. If it’s too dark, customers won’t be able to see the details of the product. The same goes for if the picture has too much light. It will make things hazy and unclear. That’s why there’s a need to be a balance.
You can use natural lighting or flashlights to get the proper amount of light during the photoshoot. But in case you mess up with lighting during the shoot, don’t panic. Get the help of a photo retouching service provider and fix the problem.
4. Take Close-up Shots
When you are done with the basic shots, you need to use some tricks to grab the customer’s attention. You can take some close-up shots of your product and show them to the buyers. Let them have a closer look at the product materials. Show them important details like embroidery, button, laces, zippers.
These little details will increase the value of your product a lot. Trust me when I say customers love to know all details about products before buying them.
5. Show Product In Use
It is great if you can show the use of your product to the customers. I mean, why should they buy your product? What’s the use of that product?
When you shoot a product showing its use, it gets more attention from viewers. They can also understand better about that item. For instance, you are selling a table lamp. Now, if you click its photo on a bedside table, viewers will be able to imagine how it will look in their own bedroom. Hence, they can easily decide whether to buy it or not.
6. Don’t Zoom
This is a big NO. Never use the in-built zoom of a camera during a photoshoot. Whether you are using a smartphone or an expensive DSLR, the moment you zoom in, you destroy the photo. Images become pixelated and unclear. There is also unnecessary noise and frizzy dots and lines.
You can’t present an unclear, hazy, and pixelated image to the customers. That’s why it is wise to avoid the camera’s zooming feature at all costs. If needed, you can go closer and take a shot.
7. Don’t Use In-built Flash
If you think that using your camera’s internal flash will give you perfect lighting for photography, then you are wrong. It is the most horrible thing that you can do to a picture. Using the In-built flash will only add unnecessary shadows, harsh lines, blurriness, etc., to the image. If needed, you can use an external flashlight or speed light. That’s a much better option with many benefits.
8. Add Shadow/ Reflection
Shadows always add a different value to the products. If you can add natural shadows or reflections to a photo, it will surely force a viewer to take a second look. It will also increase the product’s value shown in that image.
However, creating natural shadows is a bit tricky. It’s better to rely on Photoshop services in this matter.
9. Go Creative With Props
You can add some additional props to increase the production values to the customers. But, they should not be too flashy or unrelated to the product. You can make unique compositions using those props. However, keep in mind that the hero should be the product up for sale.
10. Post Production
It’s natural to make mistakes during a photoshoot. But with the help of Photoshop services, you don’t need to redo the whole shooting nowadays. Many companies like Clipping Path CA provide all types of image retouching services and other Photoshop services that can help make your images look more appealing.
If you want to grab a hold of the market, you have no choice but to increase product values to the customers. And the tips we have provided can undoubtedly help you with that. Hopefully, you can make the best use of them and make your sales go up.