Want to start photo editing? Not understanding how much to charge for photo editing. Actually, we understand that setting up your photo editing price can feel confusing at first. It can be hard to decide whether you should charge per image or per project.
Don’t stress out. Most beginner and even experienced editors struggle with pricing. That’s mainly because there is no standard rate for everyone. How you should charge that totally depends on your skills, your time you spent on the image. What kind of tool you are using or what editing methods you have followed also affect the price.
So, how much should you actually charge for photo editing? Here is what you can expect.
| Experience Level | Average Per Image | Average Hourly Rate |
|---|---|---|
| Beginner | $0.25 – $1.00 | $10 – $25/hr |
| Intermediate | $1.50 – $5.00 | $25 – $50/hr |
| Professional | $5.00 – $15.00+ | $50 – $150+/hr |
Of course, that is not enough to cover all your queries, right? In this article, let’s have a comprehensive discussion in this regard.
What to Consider When Deciding How Much to Charge for Photo Editing?
First of all, it is important for you to understand how pricing works in photo editing. Here, always keep in mind that there is no single or fixed price rate. It totally depends on your skill and the complexity of the images.
Let us discuss what you need to consider before setting up the prices of your image editing service.
There’s no single “right” rate. Instead, your price depends on a few key factors — your time
① Factors that can affect price
There are a number of things that can affect the prices for image editing. For instance,
Complexity of the image. You can expect to rate less for simple image editing as it requires less time. But if there is a more complex edit, you can charge more. That is because it will take you more time and effort.
Coming next is the number of images. If you check, you will see the service provider offers discounts on bulk projects. You can also follow that.
Next is the turnaround time. If your client requires faster delivery, it will charge more. That’s the same for the revisions. It will add extra cost if the image needs extra revisions.
Last but not least, it is your experience level. You can charge more or less based on your skill level. The skilled photo editing professionals typically charge more due to their years of experience in this field.
② Pricing Models
Photo editors usually charge in a few different ways. Here is a quick overview of it.
| Pricing Model | Best For | Description |
| Per Image | Product or bulk editing | A flat rate per photo. It works best for simple and repetitive edits |
| Hourly | Complex or creative work | You charge for time spent. It is ideal for retouching or composite projects. |
| Per Project | Custom jobs | One total price for a full job |
| Retainer / Package | Long-term clients | Clients pay a fixed monthly fee for ongoing work |
③ Way to Calculate Your Base Rate
Here is how generally the editors calculate their base rate for image editing.
Per Image Price = (Your Hourly Rate × Time Per Image) + Overhead + Profit Margin
Here, your hourly rate will depend on your skill and comfort. Overhead costs mean the things you will require for image editing. For instance, the software costs or the equipment costs. As for the profit margin, it is what you add to make the work profitable for you.
Industry Ranges You Can Use
Now, let’s take a look at how much most photo editors actually charge. It will help you to understand where your service will be suitable. Thus, you can effectively plan your own rate.
Average Pricing by Experience Level
Here is what you can charge for image editing based on your experience level.
| Experience Level | Simple Edits (Per Image) | Advanced Edits (Per Image) | Hourly Rate | Typical Clients |
| Beginner | $0.25 – $1.00 | $2 – $6 | $10 – $25 per hour | Small businesses and low-budget clients |
| Intermediate | $1.50 – $3.00 | $5 – $10 | $25 – $50 per hour | eCommerce brands and photographers |
| Expert / Professional | $3 – $10+ | $10 – $25+ | $50 – $150+per hour | Agencies and advertising clients |
Pricing by Editing Type or Niche
You must agree that different kind of editing requires different levels of skills and time. You can price your service accordingly based on it, like below.
| Editing Type | Average Price Per Image | Hourly Range |
| Basic Adjustments like crop and color balance | $0.25 – $1.00 | $10 – $25 per hour |
| Background Removal or Clipping Path | $0.50 – $3.00 | $15 – $30 per hour |
| Advanced Product Retouching | $2.00 – $8.00 | $25 – $50 per hour |
| Beauty and Portrait Retouching | $5.00 – $15.00+ | $40 – $100 per hour |
| Real Estate and Architecture | $1.50 – $6.00 | $20 – $50 per hour |
| Event and Wedding Editing | $0.50 – $2.50 | $15 – $40 per hour |
| Composite or Creative Edits | $10 – $50+ | $60 – $150+ per hour |
Pricing by Location
Nowadays, some editors also just do image editing based on the location of their clients. Here is the estimated price range of image editing based on location.
| Region | Average Per Image | Average Hourly Rate |
| South Asia / Southeast Asia | $0.25 – $3.00 | $10 – $25 per hour |
| Eastern Europe | $1.00 – $5.00 | $20 – $40 per hour |
| Western Europe / UK | $3.00 – $10.00 | $40 – $80 per hour |
| United States / Canada | $5.00 – $15.00+ | $50 – $150+ per hour |
| Australia / New Zealand | $4.00 – $12.00 | $40 – $100 per hour |
How to Choose the Right Pricing Model
You know, there are also different pricing models that professionals follow to price their services. You should understand these things also. That’s because if you pick the wrong pricing model, you will make you lose. Sometimes it can also confuse your clients.
Here is how you can decide which pricing model will be best for your image editing business.
① Per Image Pricing
Per-image pricing means you charge a fixed rate for each photo you edit.
| Best For | Why |
| Bulk product editing | Clients can easily see costs per image. Quick and repeatable |
| Simple edits | Fast edits make per-image pricing efficient. |
| Ecommerce projects | It allows easy scaling for 50 to 500+ product photos. |
② Hourly Pricing
Hourly pricing means you charge for the time you spend on image editing. It is not based on the number of photos.
| Best For | Why |
| Complex edits | Time varies per photo. Here, charging per image can underpay you. |
| Projects with unknown scope | You get paid for all hours worked |
| New clients are unsure of the total work | Protects against underestimating effort. |
③ Retainer / Project-Based Pricing
Retainer or project-based pricing means you set a fixed price for a set of work. It is often monthly or per campaign.
| Best For | Why |
| Long-term clients | Guarantees a monthly income for ongoing work |
| Campaigns or event projects | Covers all edits at a fixed price. |
| Clients needing a fast turnaround regularly | Predictable workflow and payment |
How To Calculate Image Editing Prices
How can you calculate how much you should charge? That’s the most confusing one, right? Let’s help you out step by step.
① Know the Inputs
First, ask yourself these simple questions.
- What do you want to earn per hour of work?
- How much time will it take to edit one photo on average minutes
- What will be your overhead costs
- What profit margin are you expecting?
- How much extra time can you offer for revisions?
② Formula
Here’s a simple formula you can use.
Per Image Price = (Target Hourly Rate × Time Per Image in Hours) + Overhead + Profit Margin
Now, calculate how much you should charge using the formula.
Here is a simple example for you.
Let’s say, your
- Target Hourly Rate = $30
- Time per Image = 10 minutes
- Overhead = $1 per image
- Profit Margin = 10%
So, your charge for image editing will be like this
| Step | Calculation | Result |
| Base price | $30 × 0.166 | $4.98 |
| Add overhead | $4.98 + $1 | $5.98 |
| Add profit | $5.98 × 10% | $0.60 |
| Final Price per Image | $5.98 + $0.60 | $6.58 ≈ $6.50–$7.00 |
Pricing by Complexity & Task
As you know, you will not require the same amount of time or editing to edit all types of photos. Your image editing pricing should depend on the complexity of the task. Here is an overview of the most common types of editing, and see how you can price each.
① Basic Edits
Basic edits are simple adjustments. For instance, cropping and color balance. These edits are fast and easy. That is why they usually cost less.
| Task | Per Image | Hourly Rate | Complexity level |
| Crop / Resize | $0.25 – $0.50 | $10 – $20 per hour | Simple |
| Crop / Resize | $0.50 – $1 | $15 – $25 per hour | Medium |
| Exposure / Color Correction | $0.50 – $1.50 | $15 – $25 per hour | Simple |
| Exposure Correction | $1 – $2 | $20 – $30 per hour | Advanced |
| Color Balance | $0.50 – $1.50 | $15 – $25 per hour | Simple |
| Color Balance | $1.50 – $3 | $20 – $35 per hour | Medium |
| Minor Retouch | $1 – $2 | $20 – $30 per hour | Simple |
| Minor Retouch | $2 – $4 | $25 – $40 per hour | Advanced |
② Background Removal / Clipping Path
Background removal is common for eCommerce and product photos. Here, the complexity of the image depends on the number of paths and objects.
| Task | Per Image | Hourly Rate | Complexity level |
| Simple Background Removal | $0.50 – $1.50 | $15 – $25 per hour | Basic |
| Multiple Clipping Paths | $2 – $5 | $25 – $40 per hour | Medium |
| Multiple Clipping Paths | $3.50 – $5 | $30 – $40 per hour | Advanced |
| Fine Detail / Hair / Jewelry | $4 – $6 | $35 – $50 per hour | High |
| Transparent / Glass / Crystal Objects | $5 – $8 | $40 – $60 per hour | Very High |
③ Advanced Product Retouching
As for the advanced product retouching, it includes removing dust or adding reflections for multiple images. Here is how the editors generally charge for this service.
| Task | Per Image | Hourly Rate | Complexity level |
| Dust / Scratch Removal | $2 – $5 | $25 – $50 per hour | Simple |
| Dust / Scratch Removal | $3 – $5 | $30 – $50 per hour | Advanced |
| Shadows & Reflections | $3 – $7 | $30 – $50 per hour | Medium |
| Shadows & Reflections | $5 – $7 | $40 – $60 per hour | Advanced |
④ Beauty & Portrait Retouching
You know beauty retouching is high-skill work. It includes skin smoothing and creative touch-ups.
| Task | Per Image | Hourly Rate | Complexity level |
| Skin Retouch | $5 – $10 | $40 – $80 per hour | Simple |
| Skin Retouch | $8 – $12 | $50 – $70 per hour | Medium |
| High-End Retouch | $12 – $25 | $60 – $100 per hour | Advanced |
| Full Portrait Makeover | $25 – $50 | $80 – $120 per hour | High |
⑤ Real Estate and Architecture
In real estate photo editing, you will be required to edit perspective correction or sky replacement. You can charge for this image editing like the following.
| Task | Per Image | Hourly Rate | Complexity level |
| Perspective / Lighting | $2 – $4 | $25 – $40 per hour | Simple |
| Perspective / Lighting | $4 – $6 | $30 – $50 per hour | Advanced |
| Sky Replacement | $5 – $8 | $40 – $60 per hour | Medium |
| Sky Replacement | $8 – $10 | $50 – $80 per hour | Advanced |
⑥ Event and Wedding Editing
Generally, editors charge for the event and wedding photo editing in batches. Here, pricing typically depends on volume and complexity.
| Task | Per Image | Hourly Rate | Complexity level |
| Basic Color / Exposure | $0.50 – $2 | $15 – $40 per hour | Simple |
| Basic Color / Exposure | $2 – $3 | $25 – $45 per hour | Medium |
| High-End Retouch | $3 – $6 | $40 – $60 per hour | Advanced |
| Full Wedding Package | $6 – $8 | $50 – $80 per hour | Very High |
⑦ Composite or Creative Edits
As for composites, they are highly creative edits. That is why they take a lot of skill. You can charge project-based or high hourly rates for composite or creative edits.
| Task | Per Image | Hourly Rate | Complexity level |
| Simple Composite | $10 – $15 | $50 – $80 per hour | Medium |
| Simple Composite | $15 – $25 | $60 – $100 per hour | Advanced |
| Advanced Composite | $25 – $40 | $80 – $120 per hour | High |
| Complex Advertising Composite | $40 – $50+ | $100 – $150+ per hour | Very High |
Volume Pricing And Discounts
When clients need a large number of photos edited, you can offer volume pricing or packages. It helps to attract customers and get bigger projects on hand.
How to Structure Volume Pricing?
Volume pricing means you reduce the per-image rate. That is because the number of images increases.
Here is how you charge for volume editing.
| Number of Images | Suggested Price Per Image |
| 1 to 10 | Base Rate |
| 11 to 50 | Base Rate – 10% |
| 51 to 100 | Base Rate – 20% |
| 100+ | Base Rate – 25–30% |
Package
Packages make it easy for clients to understand the costs of your service. Here are some examples.
| Package Name | Number of Images | Price | Includes |
| Starter Pack | 10 images | $50 | Basic color correction and cropping |
| Business Pack | 50 images | $200 | Background removal Basic retouching 1 revision per image |
| Pro Pack | 100 images | $450 | Advanced retouching Multiple revisions Priority delivery |
| Event Pack | 200 images | $600 | Color correction Batch editing 2 revisions per image |
Rush Fees, Revisions, and Add-On Pricing
Sometimes clients need their photos edited quickly or ask for extra services. That’s why you have to think about rush fees and your charges for revision. You can also charge for add-ons to ensure you get fairly paid for your time and skills.
Rush Fees
Rush fees vary by turnaround time and the complexity of the task. Here is how generally the editors charge for it.
| Turnaround | Complexity | Multiplier | Example (Base $5/image) |
| Standard (3–5 days) | Basic | 1× | $5 |
| Standard (3–5 days) | Advanced | 1× | $10 |
| 48 hours | Basic | 1.25× | $6.25 |
| 48 hours | Advanced | 1.25× | $12.50 |
| 24 hours | Basic | 1.5× | $7.50 |
| 24 hours | Advanced | 1.5× | $15 |
| Same-day | Basic | 1.75× | $8.75 |
| Same-day | Advanced | 2× | $20 |
Revisions
Revisions can vary based on client requests. The following table will help you to understand.
| Included Revisions | Extra Revision Fee | Scope Example |
| 1 per image | $1 to $3 | Minor color or exposure tweak |
| 2 per image | $2 to $5 | Cropping and slight retouch adjustments |
| 3 per image | $5 to $10 | Significant retouching changes |
| Major scope change | Hourly rate ($20–$60/hr) | Adding objects and heavy retouching |
Add-On Pricing
Add-ons are the services you offer to your clients beyond your standard edit. Here’s how you can charge for it.
| Add-On Service | Suggested Price |
| Commercial license | $10 – $50 per image or flat fee |
| Extra file formats (PSD, TIFF) | $1 – $5 per image |
| Batch color matching | $2 – $5 per image |
| Priority support | $5 – $10 per image |
| Advanced retouching | $5 – $50+ per image |
| Complex clipping paths | $2 – $10 per image |
| Rush revision (less than 12 hours) | 1.5× – 2× extra |
Conclusion
All in all, as you see, setting your photo editing rates is about thinking about your value and your skill. Here, you just need to track your time and choose the right pricing model. Don’t stress out at first. Instead, you should start with confidence and adjust your pricing for your service as your business grows.
Always keep in mind that your rate for your image editing service should show the quality of your work and the effort you are going to put into every image. That’s today’s cheat sheet!
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